SMM Series - How to Select a Social Media Monitoring Service

>> Sunday, September 26, 2010

The focus is on social media monitoring in this final articlein the series on Selecting a Media Monitoring Service.In earlier articles, Determining Your Media Monitoring Needs, Print News Monitoring vs. Online News Monitoring, and Broadcast Monitoring for TV and Radio News, I describe the various approaches to news monitoring.

Definition: Social Media Monitoring
The social web is a fast-growing and fast-changing “platform” for consumers to discuss companies and products.Social media monitoring is the process of listening to online consumer reviews and conversations about your company, its brands and services.The overarching goal of social media monitoring is to learn from listening – better understand consumer concerns about your organization, and then employ that knowledge to enhance your products and services. READ MORE

Posted by MSII at 5:30 PM

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About This Blog

As more and more bloggers and website owners turn to social media as one of their major promotional methods, the need to understand Social Media Marketing becomes even more important. I put this post together in effort to help those who are new to social media, or those who simply want to get better results. If you have suggestions for questions that should be included, please leave a comment.

What is Social Media Marketing (SMM)?

SMM involves promoting content in various ways to social media users, in attempt to increase traffic and exposure. SMM can involve developing content that targets social media users, building a network of other users, requesting votes from others, and anything else that involves getting votes and traffic from social media websites.

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